Over the past years, China has witnessed a significant evolvement from being the world’s factory to becoming the fastest developing consumer market in the world. A new consumer era for fashion has emerged, where China is believed to be the focal point stimulated by the growing middle class, digital-native Gen Z, new media and new technologies. Brands that are born in China, more than ever, present a strong identity, embrace their own culture and open up to a wider and international stage.

THE ESSENCE, curated by Eurovet and their expert team, offers an opportunity for Chinese brands to speak their own language and stories.

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