THE ESSENCE

Over the past years, China has witnessed a significant evolvement from being the world’s factory to becoming the fastest developing consumer market in the world. A new consumer era for fashion has emerged, where China is believed to be the focal point stimulated by the growing middle class, digital-native Gen Z, new media and new technologies. Brands that are born in China, more than ever, present a strong identity, embrace their own culture and open up to a wider and international stage.

THE ESSENCE, curated by Eurovet and their expert team, offers an opportunity for Chinese brands to speak their own language and stories.

Stay in touch with the show and market's latest news

Subscribe to the newsletter

I am

Follow us on social media